OUR STORY
Cinque Quinti's project arose from the desire of 5 siblings, Fabrizio, Martina, Michele, Francesca and Mario to continue a family-run activity founded four generations ago, giving it an innovative and fresh touch. The name comes exactly from this. We are 5 siblings, each of which with different ideas and skills will give his own contribution to develop the activity and to reach the common goal.
Fabrizio and Michele, whose lifestyle was shaped by the passion for the ground passed on by our grand-father and the magical colors of our hills, took control of the firm in 2008. In these years the land properties was expanded by 10 times. One-hundred hectares, half of which are vineyards. Barbera, Cortese, Grignolino, Pinot Nero, Arneis, Bonarda, Nebbiolo, Cabernet, Souvignon, Chardonnay, Syrah, Freisa, Dolcetto. A real explosion of scents, shades and flavors. The youngest, Mario, who just graduated from the Agricultural Institute in San Martino, decided to leave for a far land, Australia, for a unique traveling and working experience in close contact with local wineries.
The agricultural firm “Fratelli Arditi” - not to be confused with “Arditi Fratelli” who is managing the “Cantina Sociale del Monferrato” – find its roots in the art of tradition and the real values which permeates the atmosphere in Cella Monte (that entered "I Borghi più Belli d'Italia" club in July 2018). Until last year it was focused on the sale of the raw material to private producers or wine cooperatives.
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Cinque Quinti was born in 2016 and the activity saw the desire of having its own production of wine becoming true. The first red wine was produced with grapes from 2015 harvest. A down-to-earth table wine characterized by an intense red hue and a rich and full-bodied flavor.
This is when Martina and Francesca also stepped in. They took care of all the brand image as the logo, the website and social pages and they are responsible for the sales area.
The goal for the next years is to increase the quantity of bottles and differentiate the range of products offered.
An open-air office where paper transforms into leaves, pc keys in hoes, desks in tractors. A job that requires dedication, hard work and a constant commitment and has always been supported by our parents Giuseppe and Manuela. All of this enclosed in a bottle of wine that we hope will accompany your small talks, confidences and laughters.
LET US INTRODUCE OURSELVES
FABRIZIO
Owner / Co-Founder
First born, 33 years old and so much responsibility on the shoulders. As much funny when we go out on the weekend, as much as strict during work.
In 204, I took my diploma in accounting. After this I decided to undertake the University path at the Enology and Viticulture Faculty in Turin. But book are not actually my thing so after 2 years I decided to drop my studies and dedicate all my energies to the family activity.
During my studies I had the opportunity to work as an intern different wine producers companies around Piedmont.
I am happily in love with Veronica, a sweet girl with whom I am going to live with in the near future.
I work with dedication and passion everyday. I am satisfied with the results we have reached even if I am always looking forward to the next step and goal.
Since I was I kid I have always loved to be completely immersed into the vineyards. I was always helping out my grandapa who passed on his enthusiasm for this work and this land.
I work 95% of the time in the open air, so you can imagine how much I enjoy during winter to spend time at home on my beloved sofa watching movies and documentaries. On the other end during Summer I love to wander around uncovering new spots and trying out new restaurants.
I have a big passion for cars, their sound just gives me an adrenaline rush. I love food, the good one, a dinner by the sea and taste new wine labels as soon as I got the chance.
Favorite wine: Barbera is for sure among my choices because it's as perfect for a normal meal as for a special occasion. Nebbiolo on the other end, is also another variety that I am starting to appreciate more and more and for which god projects have been initiated to make it become Nebbiolo del Monferrato DOC.
Favorite movie: The Green Mile
Favorite city: Rome
Dream: I really would like the 5 of us to work full time for Cinque Quinti
Sweetest memory: among the most recent ones, when I received the key of my new car
MARTINA
Marketing / Communication
Second Fifth, 30 years old, sportswoman, lover of nature and all those outdoor activities.
Grew up next to my brothers in our small village, I became a citizen of the world traveling a lot during the university. I moved to Genoa to attend Business Administration Bechelor degree and then I ventured out to discover London, Dublin, Edinburgh, Malta, Venezuela, San Diego and Fresno, New Jersey and New York, places where I lived at least a month and not over a year. I have beautiful memories of every city I have visited. I then moved to Turin, where Francesca was studying, to conclude my path with a master's university in Marketing and Communication, but obviously I could not put down roots! So I took part in an international exchange project (a soart of Erasmus outside the European border) and I spent the last 6 months of my course in Brazil, between Sao Paulo and Rio de Janeiro where I gave my final exams before returning to Italy to get a degree in November 2013.
After the countless laps I ended up in Milan where I met the person with whom I decided to share my life. Milan is giving me a lot also on a professional level, I have had different experiences and now I am happy in DeRev, a dynamic company dedicated to crowdfunding and digital strategy.
I love all sports, I love to practice and watch them, in particular I play beach volleyball.
Telling others about my experiences has always amused me, I did it through facebook, every day, but my way was not to become a blogger. I used my communication skills, especially the digital ones, for the family business. From the passion of Fabrizio, combined with the tenacity of Michele, thanks also to the collaboration of Mario, our grandfather's farm grew exponentially.
Every centimeter of plowed earth, every bunch of grape harvested, had to be told. So, almost as a joke, Francesca and I gave a digital life to "Fratelli Arditi ss". We gave a name to the project, a color and a new identity: Cinque Quinti was born.
Favorite wine: I reserve the right to answer this question at the end of the first Sommelier level that I am attending with the AIS association in Milan. (Among other things, it is really interesting and engaging!)
Favorite movie: "A good year", but I also love "Patch Adams".
Favorite city: I have seen many, but the beauty of Rome is hard to beat, always takes your breath away.
Dream in the drawer: in my heart in addition to our sweet hills there is the sea. One day I would like to live a few steps from the beach.
Sweetest memory: I have several very emotional moments, but the one I love the most is the day when mamy told us she was expecting our fifth brother, Mario. I was the happiest 12 years old girl on earth!
MICHELE
Owner / Co-Founder
Here I am, the third fifth, the tallest of the family, tidy, full of energy, always smiling and ready to help. I am 28 years old, all of them spent in my beloved Cella Monte, even if the future seems to have something interesting set aside.
School has never been my strong point, I don't like to stay sit for long periods and I can't focus while reading. For this reason I tried to attend a school that integrated both the study and my passion the Agrarian Institute in San Martino, which I ended in 2008.
Besides from our Agricultural activity for which I have been working since I was a little boy on my grandpa shoulders, I also had the opportunity to work as an intern at a livestock farm. Moreover for a couple of years I have collaborated with the Wine Cooperative of our area working in the bottling process near Christmas period.
Among my biggest passion there is also basket ball, which I truly love! I love to play it, to watch it and to be up to date on the latest news. Leaving among nature, wether is the countryside, the sea, the mountains for me is a big thing and I enjoy spending time with animals too. During colder days some gong to the cinema or watching some good action movies is how I like to spend my time. Finally eating good food and drinking good wine or drink is fundamental. I have always been a big eater!
As I anticipated, I am in a transition period both in my working and private life. I dedicate 100% of my commitment to our vineyards and soon I will start a course that will enable the company to become Teaching Farm (yes I will have to go back to study, but it will be for a good cause).
Among my interests there's also mechanics about which I would like to know more.
Favorite wine: the Queen of Monferrato, the Barbera
Favorite movie: I have recently discovered myself as a tv-series freak and I am currently watching The Walking Dead
Favorite city: Treviso, a small Italian gem
Dream: I would like to marry the girl that I have at my side, Giorgia, who is always encouraging me and with her I would like to travel more. Professionally speaking I would like to grow our company building our own wine cellar and increasing our wine varieties
Sweetest memories: the stories of my grandparent's youth which I carry in my heart.
FRANCESCA
Marketing / Communication
The fourth fifth, 26 years old, a little bit too fussy, always uncombed and with so much willingness to do.
After the Linguistic High School in Casale, I decided to move to Turin to start my University course in Economy and Business Administration. Even if not actually my world, it did not shut any other door so it gave the foundation for my later studies. During the last year I managed to win the Erasmus Scholarship that gave me the possibility to study in Lisbon for 6 months. A city that caught my heart: fascinating, decadent, with terraces and glimpses over the city that really take your breath away.
When I came back (just because I had to), I chose a Master in Milan in PR and Fashion Communication at Milan's IED, I would say a dream that became true. After my graduation I decided it was time to get a job. I had some different experiences as an intern and then found my current occupation in Turin at a fashion e-Commerce, so yes I am traveling everyday back and forth.
In the meantime, during 2016, the Cinque Quinti's project started to have shape. Fabrizio and Michele, that for about 10 year now have dedicated their work and their life to the family-run agricultural firm decided that it was time for something new, for a new challenge, our own wine. So the 5 of us, or better the 7 including mom and dad, rolled up the sleeves and jumped into this new adventure. We started from the name, the colors, the brand, the product we wanted to offer, to which clientele and well you know the rest.
Currently I am still working in Turin and during my free time I "work" for Cinque Quinti. Maybe one day it will become my full time occupation.
I believe we are a really great team, including the people at each of our side, who are always there to help in the kitchen or in calculations, or by spreading the word.
Of course we fight, but they say in the secret to actually get along.
Favorite wine: Barbera in winter, Prosecco in summer
Favorite movie: Forrest Gump
Favorite city: Lisbon
Dream: make this project grow so that it becomes an acknowledge wine label, a niche one, but known worldwide.
Sweetest memory: only one? I have so many, but staying within family, I would say all those moments spent together just talking and laughing so hard you could not breathe.
MARIO
Student
The youngest of this big family. Someone would say the most cuddled but I wouldn't be so sure about it. I bit gloomy, I love to travel around the world and leave enjoying the small things.
I am attending the fifth and last year the the Agrarian High School in San Martino, a little fraction two minutes away from Cella Monte. At the end of this year I have decided to jump into a new adventure and I will travel around Australia for one year. My goal is to really get to know their agricultural world and I will look for small jobs in local farms or activities.
During the last two summer I worked as an intern for a local wine producer called "Terre Sparse". In addition I have always helped out my big brothers when they needed me, above all during the harvest period.
Traveling makes me feel free and I love to dive into new cultures and environments. Last year thanks to an exchange program I lived in Lamar, Colorado for about 10 months attending one year of high school over there living with a local family. One the best experiences of my life!
I cherish the time I can spend with my friends playing guitar and enjoying a good glass of wine. When I need to free my mind I like to work out and to let it all go.
Favorite wine: Barbera
Favorite movie: Hacksaw Ridge
Favorite city: Miami
Dream: restore a part of our house and transform it into Cinque Quinti's sales point.
Sweetest memory: when with my backpack on I boarded a plane alone that led me to the USA
OUR PROJECT
Cinque Quinti's project was born during 2015 harvest, when Fabrizio and Michele decided to keep a small part of selected grapes to experiment our first first ever wine production.
In 2016, while the wine was fermenting, Martina and Francesca stepped in and created the logo, the website and started to give voice to the newly born brand.
May 2017 saw the launch of the first label: Vino Rosso. It was a selection of only 750 bottles, but the 5 siblings understood that the potential was high and that it would have been only the first of a long series.
In 2018 the numbers doubled. From 750 bottles of Vino Rosso, 100% Barbera made in steel, to 1300. In addition the first white wine was introduced; Dedalo. A selection of 100% Arneis grapes - Monferrato DOC Bianco for about 1000 bottles.
2019 sees an additional jump ahead with the introduction of 2 new labels. Roverò - 100% Barbera aged in tonneau and Mariulin - 100% Chardonnay, Metodo Martinotti. Also quantities will increase and this year the total number of bottles will reach 8000.
Follow us not to miss all our new developments. We work hard in order to always improve the quality of our wines and to strengthen our relationship with our customers by organizing each year events and wine tastings at our headquarter. We want everybody to uncover Monferrato beauties.